As of July 2017, BringBackReBoot.com is no more. The address redirects to the STILL 404’ed ReBoot.com.

BringBackReBoot.com was supposed to keep fans updated on the latest news, offer ReBoot merchandise, and have fun competitions. It failed on multiple levels regarding those. Between September 2013 and February 2014, there were only seven updates posted, mostly regarding t-shirts. The quiet closure of the site is important for main reasons, but the most important one is the simple fact that they would rather sweep the failure of a site under the digital rug than put forth effort to actively do something with it.

Let’s break it down:

NEWS/UPDATES

The last update the site received was February 28th 2014. Overall since going online, the site never gave any real news on ReBoot (with the exception of two posts out of the seven ever made, one about Rainmaker bringing back the “Mainframe Entertainment” name as it’s television division, and the other being for the press release of the untitled ReBoot reboot, both in late 2013), or the status of it’s future. The large majority of updates that were posted, were about merchandise.

Let’s take a look at various the news/events the ReBoot Revival site posted from that last update to the present:

  • August 12th, 2014[Possible ReBoot news from Rainmaker at SIGGRAPH ’14?] (While there wasn’t any news released, there was an exclusve 20th Anniversary post card set deisnged by Jim Su)
  • August 12th, 2014[SIGGRAPH ’14 news coverage] (again nothing was said here, but Rainmaker had people parading around in Bob masks…. would’ve at least been “fun” to post, yes? no?)
  • September 10th, 2014 [Happy 20th Anniversary, ReBoot!] (20yrs ago ReBoot premiered in Canada… Rainmaker……..um….hm… did nothing to mark the occasion)
  • October 13th, 2014[Rainmaker updates website with new ReBoot title in development!] (The “sequel” has it’s titled revealed… hmmm I kinda think this would’ve been something BringBackReBoot would’ve been all over and hyping up…but no)
  • March 1st, 2015[New “The Guardian Code” information at Kidscreen Summit] (The very first few details on TGC)
  • June 9th, 2015[Corus Entertainment Greenlights “ReBoot: The Guardian Code”] (First teaser image, and various character and plot details…important news, no?)
  • June 4th, 2016[Casting call reveals details on “The Guardian Code” main characters] (so a casting call… maybe this should’ve been posted? nahhhh… Though in the end, they went with actors and actresses that have been on various YTV shows before)
  • March 30th, 2017[First look at The Guardian Code Cast & CGI Setting (Including Exclusive Unpublished Promo Images!) – Premiere in 2018] (the BIG reveal…. and neither BringBackReBoot.com or ReBoot.com had anything about it!!!!)


  • MERCHANDISE

    T-shirts: adorned with a Guardian Icon, Megabyte’s viral skull, a poorly done Guardian outfit, or OLD DESKTOP WALLPAPER (yes, really… that’s what they did):



    Buttons: a choice of four designs; Guardian Icon, Megabyte’s viral skull, the original ReBoot logo, and the 20th Anniversary logo:



    Mugs: once again a selection of four designs; Guardian Icon, Megabyte’s viral skull, the 20th Anniversary logo, and a split between the Guardian icon and the viral skull:



    Now Michael Hefferon said to me that “Mainframe/Rainmaker are looking at/for opportunities/initiatives to celebrate ReBoot’s 20th year.” (FYI that soundtrack seems to have disappeared into the endless sea of unfulfilled statements made by Rainmaker over the many years)… well they did do something… something that clearly took maybe 5 minutes of “effort”. On the back of the shirts there was a 20th Anniversary “logo”, but it’s pretty lackluster:

    (Note that the logo itself isn’t new, and only the “20th Anniversary” text was the only work done)

    Yep, that was it. That is the ONLY thing Rainmaker did to “celebrate” the 20th Anniversary.


    COMPETITIONS

    Well this is an easy section to cover. There wasn’t a single competition over the entire lifespan of the website. Bravo Rainmaker, bravo.

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    July 26th, 2017 at 9:16 pm

     

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